B2B Customer Expansion Project
Project scope
Categories
Market expansionSkills
marketing strategies service industries communication market research business to businessThe main goal for the project is to increase the number of B2B customers for Canadian Interactive Training Facilitators. This will involve several different steps for the learners, including:
- Researching the current market for training services in Saskatchewan and identifying potential B2B clients.
- Developing a marketing strategy to reach out to potential B2B clients and promote the company's training courses.
- Creating a proposal for customized training solutions tailored to the specific needs of potential B2B clients.
- Conducting outreach and communication with potential B2B clients to present the company's offerings and negotiate partnerships.
What tasks will learners need to complete to achieve the project goal?
By the end of the project, learners should complete the following list of activities:
- A comprehensive market research report on the training services industry in Saskatchewan and a list of potential B2B clients.
- A detailed marketing strategy outlining the channels and tactics to reach potential B2B clients.
- A proposal template for customized training solutions and at least one customized proposal for a potential B2B client.
- Communication records and meeting notes from outreach efforts with potential B2B clients.
Final deliverables:
- A final report including the market research, marketing strategy, proposal templates, and communication records.
- A presentation summarizing the project findings and recommendations for increasing B2B customers.
We will support learners through meetings which will provide guidance and answer their questions. We will help them understand our services and courses, and guide them through trying out our courses and technologies. We are experienced teachers and encouragers... helping learners achieve their fullest project potential.
Supported causes
Responsible consumption and productionAbout the company
We are a training company based in Saskatchewan offering first aid, EMS and human services courses. Merilee Morales, President and Chief Instructor is a veteran in the Emergency Medical Services, and has extensive industry experience in both training and first aid/prehospital care.
Mission:
We strive to enhance the way people learn: our mission is to provide innovative training solutions that combine essential skill-building with gamified, interactive experiences. We aim to create an environment where learning is not only effective but also enjoyable and motivating
Vision:
To revolutionize skill development by creating interactive, gamified training programs that equip individuals with the tools they need to succeed in a rapidly changing world."