Flip & Floss, along with Flip Academy, is venturing into the US market with the aim of establishing a strong foothold. The primary challenge is to understand the unique dynamics of the US Fintech and EdTech market, identify potential customer segments, and create a compelling brand presence. The project involves conducting market research to analyze competitors, consumer behavior, and regulatory requirements. Additionally, the team will develop a strategic marketing plan to attract and retain paying customers while enhancing brand awareness. This project provides an opportunity for learners to apply their knowledge of market analysis, strategic planning, and digital marketing in a real-world context. The focus will be on creating actionable insights and strategies that can be implemented by Flip & Floss to ensure a successful market entry.

The project deliverables will include a comprehensive market research report detailing competitor analysis, consumer insights, and regulatory considerations. Additionally, the team will develop a strategic marketing plan outlining key tactics for customer acquisition and brand positioning. A presentation summarizing the findings and recommendations will also be prepared for Flip & Floss's management team. These deliverables will provide Flip & Floss with a clear roadmap for entering the US market effectively.