Flip & Floss US Market Entry Strategy

Flip & Floss, along with Flip Academy, is venturing into the US market with the aim of establishing a strong foothold. The primary challenge is to understand the unique dynamics of the US Fintech and EdTech market, identify potential customer segments, and create a compelling brand presence. The project involves conducting market research to analyze competitors, consumer behavior, and regulatory requirements. Additionally, the team will develop a strategic marketing plan to attract and retain paying customers while enhancing brand awareness. This project provides an opportunity for learners to apply their knowledge of market analysis, strategic planning, and digital marketing in a real-world context. The focus will be on creating actionable insights and strategies that can be implemented by Flip & Floss to ensure a successful market entry.

Mobile App UX/UI Enhancement for Flip & Floss

Flip & Floss, a digital platform that uses animation, simulation and gamification to teach and empower kids with financial literacy and money management skills. The audit revealed several areas where the user experience could be significantly improved. The goal of this project is to implement these key findings to enhance the overall usability and aesthetic appeal of the app. This will involve refining navigation, improving visual elements, and ensuring a more intuitive user interface. By addressing these issues, Flip & Floss aims to provide a seamless and enjoyable experience for its users, thereby increasing user satisfaction and engagement. The project will require a thorough understanding of UX/UI principles and the ability to apply classroom knowledge to real-world scenarios. Key tasks include: - Analyzing the UX/UI audit report to identify priority areas for improvement. - Redesigning specific app screens to enhance usability. - Implementing changes to navigation and layout based on user feedback. - Conducting usability testing to ensure the effectiveness of the improvements.

AI-Powered Financial Planning Assistant

Flip & Floss aims to enhance customer financial management by developing an AI model that leverages machine learning to analyze customer banking information and generate personalized financial plans. The project focuses on creating a prototype that can interpret transaction data, categorize expenses, and suggest budgeting strategies. Learners will apply their knowledge of data science and machine learning algorithms to design and train the model. The project will involve data preprocessing, feature selection, and model evaluation to ensure accuracy and reliability. By the end of the project, the team will have a working prototype that demonstrates the potential of AI in personal finance management. - Analyze customer banking data to identify spending patterns. - Develop a machine learning model to categorize expenses. - Generate personalized budgeting strategies based on data insights. - Evaluate model performance and suggest improvements.

Digital Marketing

Our company advertises thousands of products online. We have developed a set of marketing strategies, but it has been challenging to implement them. We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.