The main goal for the project is to increase sales, develop a social media campaign, and increase brand awareness for Flip & Floss, the revolutionary money management app for kids that leverages AI and innovative fundraising tools to help children save, invest, and protect themselves from online financial fraud.

This will involve several different steps for the students, including:

- Conducting market research to understand the target audience and their preferences.

- Developing a social media campaign strategy to increase brand awareness and engagement.

- Creating engaging content for social media platforms to promote Flip & Floss.

- Analyzing sales data and customer feedback to identify areas for improvement and growth.

- Implementing marketing tactics to increase app downloads and user engagement.

By the end of the project, students should complete the following list of activities:

- Market research report outlining the target audience and their preferences.

- Social media campaign strategy with clear objectives and KPIs.

- Engaging content for social media platforms, including posts, videos, and graphics.

- Analysis of sales data and customer feedback with recommendations for improvement.

- Implementation of marketing tactics and measurement of their effectiveness.

Final deliverables:

- A comprehensive report detailing the market research, social media campaign strategy, content creation, sales analysis, and marketing tactics.

- A presentation outlining the key findings and recommendations for Flip & Floss's sales and brand awareness strategy.

To support learners in successfully completing the project, we will provide a comprehensive range of resources and assistance, including:

Access to Tools and Technology:

• Learners will have access to a suite of digital tools and software necessary for their project work, including data analysis tools, design software, and collaborative platforms.
• We will provide training sessions on how to effectively use these tools to maximize productivity and enhance project outcomes.

Access to Data:

• We will supply learners with access to relevant data sets and databases needed for their research and analysis. This includes financial data, market research, and case studies that are pertinent to their project topics.
• Guidance on how to interpret and utilize data will be provided, ensuring that learners can draw meaningful insights and make informed decisions.

Collaborative Environment:

• Learners will have the opportunity to collaborate with their peers through discussion forums, group projects, and peer review sessions. This collaborative environment will foster knowledge sharing and provide a support network among learners.
• We will facilitate virtual study groups and project collaboration spaces to encourage teamwork and collective problem-solving.

Feedback and Evaluation:

• Regular feedback will be provided on project progress through formative assessments and milestone reviews. This will help learners identify areas for improvement and stay aligned with project goals.
• Summative evaluations will be conducted at the end of the project to assess overall performance and provide comprehensive feedback on learner achievements.