Survey Creation
Project scope
Categories
Communications Market researchSkills
target market target audience marketing strategies communication decision makingWe are looking to develop a survey that can be used to generate target market metrics, customer personas and marketing strategies which can be used for our startup food line. Using communications best practices, we would like students to develop a questionnaire that will generate usable data for decision making. We would also like for students to source options for us to conduct the survey within our target group.
Considering the above requirement and the students' specific curriculum, this questionnaire/survey should consider:
- Audience
- Appropriate length
- Question order
- Bias considerations
- Representative sample size
- Value of data
The results of this survey should be useable and will be used to make decisions within our organization
Students will connect directly with the employer for mentorship and supervision throughout the project. Company owners are available for student questions and inquiries.
About the company
We are a food business startup. Our project will cover multiple lines of products using imported nuts. Our aim is to develop a line of zero waste products tat would limit food waste as well as provide a healthier snacking alternative to our evergrowing population. We will be seeking the help of students in this project as we progress and grow our line. We hope to meet and develop a relationship with talented individuals that may stem into future opportunities.