Africa Haven seeks to enhance the market presence of Prima Café, a premium coffee brand, by developing a comprehensive marketing strategy. The goal is to increase brand awareness and customer engagement through innovative marketing techniques. Learners will analyze current market trends, identify target demographics, and propose effective marketing channels. The project involves conducting competitor analysis to understand market positioning and leveraging digital marketing tools to create a compelling brand narrative. The team will also explore sustainable marketing practices that align with Africa Haven's commitment to social responsibility. This project provides an opportunity for learners to apply marketing theories and strategies learned in the classroom to a real-world scenario, focusing on a single brand within the coffee industry.

The project deliverables include a detailed marketing strategy document outlining proposed marketing initiatives for Prima Café. This document should include a market analysis report, target audience profiles, and a digital marketing plan. Additionally, learners will present a creative campaign proposal, complete with sample content and a timeline for implementation. The deliverables should demonstrate a clear understanding of marketing principles and innovative approaches tailored to Prima Café's brand identity.