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Digital Content Creation, Marketing, & SEO

Closed
Digital Human Library
Digital Human Library
Strathroy, Ontario, Canada
Leigh Cassell
CEO & Founder
(26)
5
Project
Academic experience
80 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Graphic design Digital marketing Search engine optimization Community engagement Social media marketing
Skills
website optimization consumer behaviour marketing digital content creation digital marketing search engine optimization research writing
Details

Digital Human Library (dHL) is looking for an individual or class to help us with the following:

1) Create digital marketing materials and campaigns that align with our vision, mission, and sector

2) Improve our website optimization and SEO to increase engagement on our platform

Deliverables

This project will include:

  • Writing posts and other content pieces on assigned topics
  • Evaluating recent successful user-generated campaigns, preferably in our sector (education market)
  • Implementing recommendations provided by a recent "Buyer Behaviour" project team to create campaigns on LinkedIn
  • Creating a series of LinkedIn marketing campaigns, including content, and a campaign calendar
  • Website optimization requirements and website fixes
  • Search Engine Optimization (SEO) requirements and website fixes (previous research provided to support this work)
  • Analyze and optimize your overall digital marketing activity
  • Other marketing-related tasks
Mentorship

Students will work closely with the Project Manager who is supervising and available for questions. Communication will include emails and occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary. Additional support and communication will take place via email.

About the company

Company
https://www.digitalhumanlibrary.com/
Strathroy, Ontario, Canada
2 - 10 employees
Academic association, Education, Technology, Public relations & communications
Representation
Women-Owned Social Enterprise Rural-Based Community-Focused

Digital Human Library (dHL) is a place where education meets innovation.

We create opportunities for learners of all ages to connect with hundreds of industry subject-matter Experts (SMEs) for thousands of interactive 1:1 video conferences and live streaming educational programs, complemented by the world’s largest collection of educational virtual tours and virtual reality experiences.

You can read about our vision, mission and goals here: https://www.digitalhumanlibrary.com/about/mission-and-vision/