The main goal for the project is to create a strong and cohesive brand identity for Flip & Floss that reflects its innovative approach to teaching kids money management through technology and gamification. This will involve developing a logo that captures the essence of the company, creating a comprehensive brand and style guide that outlines the visual and tonal elements of the brand, and establishing a color palette that resonates with the target audience.

- Conduct research on the target audience and market to understand the preferences and trends that will inform the brand development process.

- Design and present multiple logo concepts for Flip & Floss, incorporating elements that represent financial literacy, technology, and gamification.

- Develop a brand and style guide that includes guidelines for logo usage, typography, color schemes, and tone of voice to ensure consistency across all brand communications.

- Create a color palette that reflects the brand's values and resonates with the target audience, while also considering accessibility and versatility in different applications.

Flip & Floss is a social enterprise that is committed to helping kids to learn money

management, save, invest and break generational cycles.

Our team is committed to supporting you and provide expert guidance and coaching as you progress through your internship.