The main goal for the project is to create a comprehensive branding, advertising, and marketing package for Nomadic Glens that aligns with the company's innovative, sustainable, and creative mission.

This will involve several different steps for the students, including:

• Researching and understanding the core values and mission of Nomadic Glens.
• Developing a color scheme, press pack, logo, font, and other visual elements that represent the company's identity.
• Creating advertising and marketing materials that effectively communicate Nomadic Glens' diverse range of offerings and their positive impact on the environment.
• Ensuring that the brand package and marketing materials cater to a diverse audience and promote the company's commitment to innovation and sustainability.

By the end of the project, students should complete the following list of activities:

• A comprehensive brand package including a color scheme, press pack, logo, font, and other visual elements.
• Advertising and marketing materials such as brochures, social media content, and promotional videos that effectively communicate Nomadic Glens' services and values.
• A detailed report explaining the design process and the rationale behind the chosen brand elements and marketing strategies.

Final deliverables:

• All source materials for the brand package and marketing materials.
• A written report explaining the design process and outcomes.
• A presentation outlining the brand package and marketing strategies.

Strategic Branding Blueprint

Your journey begins with a comprehensive briefing on our company's values and objectives, providing you with insights into the essence of our brand. As a student focused on creating a marketing and branding package, immerse yourself in understanding our brand identity, target audience, and overarching goals. This foundational knowledge will equip you to craft a strategic branding blueprint that resonates with our vision.

Collaborative Ideation and Continuous Feedback

Crafting a marketing and branding package is a collaborative venture. Engage in ongoing collaboration with our marketing team and key stakeholders, where your creative input is highly valued. Participate in dynamic ideation sessions and embrace continuous feedback, refining your concepts to align seamlessly with our brand's narrative. This collaborative approach ensures that your marketing package captures the essence of our brand and appeals effectively to our target audience.

Hands-On Package Creation

Your role extends beyond theoretical concepts; it involves hands-on creation of a marketing and branding package. Dive into the practical aspects of designing visual elements, formulating compelling messaging, and strategizing the overall presentation. This hands-on experience will not only enhance your creative skills but also contribute to the development of a cohesive and impactful marketing package that reflects the uniqueness of our brand.

Professional Growth Opportunities in Marketing and Branding

Beyond your role as a student creating the marketing and branding package, this project serves as a stepping stone for your professional growth in the realm of marketing and branding. Successfully delivering a comprehensive package could lead to extended collaborations and potential opportunities for long-term involvement in our marketing initiatives. Your success in this project marks the beginning of a journey toward further opportunities within our dynamic marketing and branding team.