Sustainable Market Expansion Project
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Project scope
Categories
Communications Market research Market expansion Sales strategySkills
sales business to business research marketing research business communication*Project Goals*
1. **B Corporation Outreach**
- Identify and compile a list of 300 B Corporations with verified contact information.
- Conduct outreach calls to assess their interest in carrying Mosa’s sustainable products.
- Gather insights on their procurement process and potential partnership opportunities.
2. **Bar & Restaurant Distributor Outreach**
- Shortlist 20 key distributors specializing in bar and restaurant supplies.
- Contact them to gauge interest in Mosa’s upcycled glassware and candles.
- Understand their purchasing preferences and distribution model.
3. **US Distributor Research & Outreach**
- Identify and shortlist potential distributors in the US for glassware and candles.
- Prioritize distributors aligned with sustainability and eco-friendly product offerings.
- Develop an outreach strategy to establish partnerships and expand Mosa’s presence in the US market.
Project Outcomes & Deliverables
Outcomes:
- Expanded B2B network with potential partners, including B Corporations, bar/restaurant distributors, and US wholesalers.
- Market insights on distributor preferences, procurement processes, and potential barriers to entry.
- Identified sales opportunities through engaged leads for partnerships and bulk sales.
- Foundation for scaling Mosa’s presence in the US through distributors.
Deliverables:
- Database of 300 B Corporations with company names, contact details, and notes on interest level.
- Database of 20 bar and restaurant distributors with key decision-maker contacts and interest assessment.
- Shortlist of US distributors for Mosa’s glassware and candles.
- Call logs and lead status report summarizing outreach efforts, responses, and next steps.
- Insights and recommendations report with key takeaways from conversations and suggested actions to convert leads into partners.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Representation
Diversity and inclusion
Categories highlighting this company’s ownership and values
Minority-Owned Women-Owned BIPOC-Owned Small Business Sustainable/green Youth-Owned Immigrant-OwnedMosa is a local, Vancouver-based brand that offers upcycled home décor products that provide people with a simple way to take a sustainable step and make an environmental impact. We collect used glass bottles and upcycle them into timeless products such as candles, platters and glasses.
Portals
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