PROJECT DESCRIPTION:

Product Launch Strategy - Self Publishers Program

ION Print + Marketing Solutions is committed to providing caring, responsive, innovative, flexible solutions to our customers to maintain strong relationships and provide successful results. As a company that provides innovative print and marketing solutions to our customers, we are dedicated to finding gaps in markets and developing effective business solutions.

KEY PROJECT ACTIVITIES:

We want to expand our solution offering with a new line: a Self Publisher Print on Demand, Fulfillment, and Marketing Solution. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:

1. What is our ideal target market for this service and campaign? How can we reach them most effectively? What are their pain points? What are their business goals?

2. Who are our closest competitors and how do we differentiate ourselves? What have they done that has worked for them? What have they done that hasn't worked for them?

3. How do we establish our brand: Build awareness, acquire customers, and defend any early success?

4. What are the most effective marketing deliverables to get this service in front of our target audience?

IDEAL ROLES/RESPONSIBILITIES:

We are looking to gain alternative perspectives on potential marketing tactics, better understand the current competitive market, and create a strategy to implement and market this program to our target customers.

Our marketing and communications team will offer students supervision and mentorship in ways such as, but not limited to the following:

- an orientation meeting with the students and the team to discuss the project and get to know each other by creating personal connections

- weekly check-in meetings to discuss the project and answer any questions

- frequent networking meetings with team members here at the company

- providing the students with access to all information about the company, our goals, our processes, and our strategies

- providing the students with access to all support material to complete the project

- regular communication/checkins via google chats/google meets

- a mentor will be identified within the company to steward the students through the project

- this mentor will share their knowledge, connect with the students on a very frequent basis, and will be dedicated to helping these students succeed in their roles