Healing Bus Launch Strategy
Project scope
Categories
Communications Digital marketing Market expansion Product or service launch Social media marketingSkills
go-to-market strategy marketing planningWe are launching a new experience...the Healing Bus -- an inclusive gathering that is focused on:
- sharing knowledge of healing practices (think meditation, sound bath, reiki, etc.)
- demonstration of the healing practices
- experience of the healing practices
Main Goal: To develop a Healing Bus Go To Market Strategy
In helping to develop a Healing Bus Go To Market Strategy, the students will:
Clarify the definition and execution of the program
Complete a market analysis
Create a program launch marketing plan
We can provide guidance on a regular basis, weekly if students request the support.
This project is seen as a partnership. Good communication will insure its success.
The student will have access to our files, social media analytics, our email database, etc.
- As well as access to hundreds of videos and photos to choose from when suggesting, creating and editing the TikTok content.
About the company
We connect good people with community and purpose. During each event, we have three goals:
AWARENESS - There are hundreds of causes that help our city, our neighbors, and our friends; our mission is to bring visibility and accessibility to these causes.
COMMUNITY - We aim to prove the power of working together with a shared purpose of making a difference.
SOCIAL IMPACT - We hope the Do Good Bus experience will inspire passengers to keep doing good – at work, at home, and in their community.