Our company, SteepDeep, creates interactive trail maps for ski resorts. We would like to add a visually compelling, informative video to our landing page that explains exactly what our company does and what services we can offer to customers.

The video should showcase how our interactive trail maps provide detailed information about ski runs, lifts, amenities and points of interests at each resort. It should also outline how a resort can use our custom content management system to ensure they provide guests with the most up to date content at the resort.

This project will involve several steps:

• Familairizing yourself with our product and the ski industry
• Developing a storyboard or script of the video to pitch
• Iterating on feedback of the storyboard / script
• Using a combination of stock footage and recorded content within the application to convey your message
• Creating, editing and voicing (optional we can hire a voice-over artist) the video.

By the end of the project, students should demonstrate:

• Understanding of our company’s target market, products and services
• Creation of a storyboard and recording snippets of them using the application
• Iterate on feedback from their storyboard / scripts to match clients needs
• Using video editing software to edit and create the video

Bonus steps would include:

• Creating a finalized video
• Recommending ideas for future videos or digital content on the marking site

Final deliverables should include

• Animated scenes demonstrating our services and products.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our target market, products and services
• Our current brand guidelines
• Input on choices, problems or anything else the students might encounter.
• We can provide mentorship and expose the student to Sass products