Marketing Research on Gig economy in Canada

Closed
WOBLU INC
Kenora, Ontario, Canada
Founder
(6)
3
Project
Academic experience
150 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Market research Operations Competitive analysis Employee retention Market expansion
Skills
marketing research academic papers research forecasting
Details
  • To understand the landscape of the Gig economy.
  • Identify major players and companies in the Gig economy.
  • Provide data on the current size of the Gig economy.
  • Explore growth trends both globally and regionally.
  • Explore the average income of Gig workers.
  • Analyse factors influencing job satisfaction.
  • Examine the regulatory landscape for Gig workers in different regions throughout Canada.





Deliverables

Literature Review:

  • Conduct a thorough review of existing literature on the Gig economy, including

academic papers, industry reports, and relevant publications.

Market Research:

  • Identify and compile information on major players and companies operating in the Gig

economy globally and regionally.

Data Collection:

  • Collect and analyze data on the current size of the Gig economy, considering factors

such as the number of workers, types of gigs, and revenue generated.

Trend Analysis:

  • Explore growth trends in the Gig economy, both on a global scale and within specific

regions, by analyzing historical data and forecasting future developments.

Income Analysis:

  • Investigate and analyze the average income of Gig workers across different sectors and regions. This may involve surveys, interviews, and data analysis.

Job Satisfaction Factors:

  • Identify and analyze factors influencing job satisfaction among Gig workers. This could

involve conducting surveys, interviews, or analyzing existing research.

Regulatory Landscape Examination:

  • Investigate and compare the regulatory landscape for Gig workers in different region

throughout Canada. This includes understanding legal frameworks, policies, and their

impact on Gig workers.


Mentorship

Access to Data Sources:

Facilitating learners' access to diverse and reliable data sources is paramount to ensuring the depth and accuracy of their research on the Gig economy. In this context, comprehensive

support includes providing learners with access to industry reports and statistical data

repositories, thereby enriching their research process.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Industry, innovation and infrastructure

About the company

Company
Kenora, Ontario, Canada
2 - 10 employees
It & computing

Woblu helps skilled workers, such as plumbers, carpenters, electricians, or gardeners, find small jobs. Those needing a job done simply post their requirements along with pictures and descriptions and those looking for the work can accept the project and get started.