Marketing Research on Gig economy in Canada
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Project scope
Categories
Market research Operations Competitive analysis Employee retention Market expansionSkills
marketing research academic papers research forecasting- To understand the landscape of the Gig economy.
- Identify major players and companies in the Gig economy.
- Provide data on the current size of the Gig economy.
- Explore growth trends both globally and regionally.
- Explore the average income of Gig workers.
- Analyse factors influencing job satisfaction.
- Examine the regulatory landscape for Gig workers in different regions throughout Canada.
Literature Review:
- Conduct a thorough review of existing literature on the Gig economy, including
academic papers, industry reports, and relevant publications.
Market Research:
- Identify and compile information on major players and companies operating in the Gig
economy globally and regionally.
Data Collection:
- Collect and analyze data on the current size of the Gig economy, considering factors
such as the number of workers, types of gigs, and revenue generated.
Trend Analysis:
- Explore growth trends in the Gig economy, both on a global scale and within specific
regions, by analyzing historical data and forecasting future developments.
Income Analysis:
- Investigate and analyze the average income of Gig workers across different sectors and regions. This may involve surveys, interviews, and data analysis.
Job Satisfaction Factors:
- Identify and analyze factors influencing job satisfaction among Gig workers. This could
involve conducting surveys, interviews, or analyzing existing research.
Regulatory Landscape Examination:
- Investigate and compare the regulatory landscape for Gig workers in different region
throughout Canada. This includes understanding legal frameworks, policies, and their
impact on Gig workers.
Access to Data Sources:
Facilitating learners' access to diverse and reliable data sources is paramount to ensuring the depth and accuracy of their research on the Gig economy. In this context, comprehensive
support includes providing learners with access to industry reports and statistical data
repositories, thereby enriching their research process.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Woblu helps skilled workers, such as plumbers, carpenters, electricians, or gardeners, find small jobs. Those needing a job done simply post their requirements along with pictures and descriptions and those looking for the work can accept the project and get started.
Portals
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