CryptoCalculator - Market Research Project
Project scope
Categories
Market research Competitive analysis Customer segmentation Marketing analyticsSkills
target market value propositions calculators marketing mix market researchTo identify the ideal target market, value proposition, and marketing mix for our Crypto Calculator.
The Crypto Calculator is our work in progress that empowers users to gain real insight with respect to Crypto Currencies and Coins. Users enter a coin, at which point current data regarding that coin is populated on our site. Users then give their opinion on each data point, as well as a 'weight' (i.e., how important is this data point to ME?).
The calculator then gives the user a 'risk analysis' based on their input, and adds Insight to their experience.
Your mission, should you choose to accept it, is to carry out the necessary market research that will drive our strategy moving forward, as well as the CryptoCalculator feature set, and value proposition.
Market research
Primary and secondary research
Value proposition development
Marketing strategy
Any support students need, we will offer!
About the company
The Big Leaf is hosting this project for it's sister organization, KnowQuest Inc.
KnowQuest Inc.: An advanced feedback company.
See Knowquest.net for a pitch deck site (WordPress)
See Knowquest.com for the actual feedback platform (MERN Stack)
Note that the .com does NOT reflect our current branding as it is in Alpha.
Note that the .net is closer to our branding requirements...as it is just WordPress.
Both sites will be updated to reflect the branding YOU help create!