Digital Marketing Strategy Plan
Project scope
Categories
Market research Digital marketing Search engine optimization Social media marketing Marketing analyticsSkills
intelligent transportation systems digital content google ads marketing digital media strategy social media podcasting digital marketing selling techniques salesBritish Columbia is taking steps towards creating a cleaner transportation system. The province is investing in improved transit, regulating cleaner fuels, providing incentives for zero emission vehicles (ZEVs), and has set a 100 percent sales target for 2035.
To help government meet its 2035 EV sales target, the Automotive Retailers Association of British Columbia (ARA) has launched EVfriendly, an industry-led program, sponsored by the Ministry of Energy, Mines and Low Carbon Innovation designed to cultivate a higher degree of confidence in zero-emission vehicle (ZEV) ownership.
The program helps ensure that only trained and qualified industry professionals are selling, servicing, repairing, and recycling ZEVs, in a responsible and safe manner, and provides consumers with the right information to make informed choices.
The program is now in its early marketing phase. EVfriendly has produced a website, digital content, videos, training courses, and podcasts all designed to help spread the word about ZEVs.
The ARA is seeking help in optimizing our social media and digital marketing strategy. We are seeing a student who can help us by:
- Conducting an analysis of our efforts to date in marketing our program via YouTube, Facebook, Instagram, Twitter, and Google ad campaigns;
- Conducting a review of our digital marketing plan;
- Reviewing analytics for the EVfriendly website, social media posts, YouTube channel and Podcasts; and
- Making recommendations for improvements to these platforms and providing input on our digital media strategy.
The position will be virtual. The student will meet frequently online with the Senior Project Manager throughout the project period and will provide regular progress updates. The Senior Project Manager will provide the student with the project objectives and offer general direction allowing flexibility for the student to find ways to meet their objectives. The student may also meet with our marketing team for added guidance and to review research findings and discuss next steps.
The Senior Project Manager is a certified project management professional with over 30 years in the not-for-profit sector.
About the company
Established in 1951, the Automotive Retailers Association (ARA) represents eight different automotive services industry sub-sectors.
The ARA core competencies include:
Industry advocacy and leadership;
Industry knowledge and research; and,
Business development and training.
Throughout its 70-year history, the ARA has actively championed industry through many business development projects including labour attraction and retention programs, industry standards and certification programs, health and safety, and training programs including partners such as WorkSafeBC, RoadSafetyBC, ICBC, and many other government and non-government organizations.
In 1996, the ARA developed North America’s first environmental certification program for automotive recyclers. Its most recent program is EVfreindly, a program designed to help grow the electric vehicle market in Canada.