Number of individual students required: 9

Project will be executed in phases and students will be able to complete it asynchronously while meeting project milestones.

Phase 1: Training Phase (about 10-15 hours)

• Students will be provided with recommended training modules in the form of FREE e-courses which can be completed at their own pace and time.
• Areas focused aligns with our project: Social Media marketing, SEO, Content Marketing
• Students will provide a screenshot/certificate of completion.

Phase 2: Project Execution Phase (about 40-45 hours)

Students will submit a Strategic Plan by:

• Evaluating ideal customer profile and buyer personas within the customer profile.
• Evaluating recent successful user-generated campaigns, preferably in our industry.
• Selecting a primary social media channel for our campaign and suggesting/creating unique posts.
• Developing a campaign plan including Content, hashtag, and messaging.
• Creating a content calendar and a set of content for the duration of the campaign.
• Optional/additional deliverable for the project: Evaluate and improve our website's SEO.

Through this campaign, we hope to increase our leads and brand awareness and drive sign-ups on our website. The submission would be a combination of a strategic plan in the form of a PDF and marketing content in the form of jpeg images.

Bonus points for using your social media platforms to tag us!

Phase 3: Reflection and Review (about 10 hours)

We want to hear about how our training modules of FREE e-courses helped you during the Project Execution Phase. Students are asked to submit a PDF report in a proper format, which includes:

• A separate 150-200 word review of how every included e-course within our training module helped you create a digital marketing strategy (i.e how much job assistance was provided by individual e-courses) during the Project Execution Phase. This part should focus on the relevance of individual e-course in relation to the Project Execution Phase (be sure to mention if it didn't necessarily help).
• Rate every e-course and the "job assistance" provided by them to successfully executing the project in phase 2 (how many stars out of 5?)
• 50-100 word summary of pros and cons of every e-course.
• A general rating for every e-course (how many stars out of 5?).
• Difficulty level of every e-course (how many stars out of 5?).

• There will be weekly check-ins to make sure that the students do not have any questions or concerns.
• Additional support will be provided on an ad-hoc basis as I am happy to meet if need be.
• There will also be regular updates that will be provided by the students in terms of their progress.