Swift Immersive is seeking to enhance its social media presence by developing a comprehensive content strategy that aligns with its brand identity and engages its target audience. The project aims to address the challenge of creating cohesive and visually appealing content across various social media platforms. The team will analyze current trends in social media content creation and media production, focusing on graphics and multimedia elements. By leveraging classroom knowledge in digital marketing and media production, learners will develop a strategic plan that includes a content calendar, style guide, and sample posts. The goal is to create a unified and engaging social media presence that reflects Swift Immersive's innovative approach and captivates its audience.

The deliverables for this project include a detailed social media content strategy document, a content calendar outlining planned posts for a month, and a style guide for consistent branding. Additionally, the team will produce 30 days' worth of graphics and media content that exemplify the proposed strategy. These deliverables will provide Swift Immersive with a clear roadmap for enhancing its social media engagement and brand visibility.