Analyzing Industry Data
Project scope
Categories
Market research Sales strategy Marketing strategySkills
target market market trend innovationOur company advertises thousands of products online. We believe we know a lot about our consumers and target consumer base, but we need to look beyond the buyer and examine our industry.
We would like to collaborate with students to identify key market trends and assist in our go-forward plans.
This will involve several different steps for the students, including:
- Familiarizing themselves with our products, target market, and industry.
- Analyzing growth trends, stagnation patterns and decline analytics.
- Identifying areas of promising innovation and areas that are slowing down.
Bonus steps in the process would also include:
- Recommending strategies to best position our company.
By the end of the project, students should demonstrate:
- Familiarity with our products, market and industry
- Understanding of growth trends and stagnation patterns
- Identification of areas of promising innovation
Bonus steps would include:
- Recommending how we can best position ourselves within the industry
Final deliverables should include
- A final report.
- A 10-minute presentation.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current understanding of the industry
- Input on choices, problems or anything else the students might encounter.
About the company
Glittergyal, is a dynamic and innovative online retailer specializing in custom exotic wear, accessories, and beauty products. Established in 2020, Glittergyal has quickly become a trailblazer in the fashion industry, with 90% of its exquisite outfits crafted uniquely with premium fabrics, intricate embellishments, and unparalleled attention to detail.
At Glittergyal, we cater to a diverse clientele seeking distinctive apparel that reflects their individuality and style. From glamorous stage attire to captivating streetwear, our collections transcend boundaries and empower our customers to express themselves with confidence and flair.
In addition to our signature clothing line, Glittergyal offers a curated selection of accessories and beauty products to complement every ensemble and enhance the overall aesthetic. Whether it's statement jewelry, we strive to provide an all-encompassing shopping experience that celebrates self-expression and creativity.
While we are an e-commerce business, Glittergyal actively engages with our community by participating in pop-up events such as Pride and Taboo, where we connect with our audience firsthand and showcase our latest designs. Our commitment to inclusivity, quality, and innovation sets us apart, and we're excited to partner with RIIPEN to offer internship opportunities that will shape the future of fashion.