Estimating the Market Size for a Two-Sided Beauty and Wellness Marketplace
Project scope
Categories
Data analysis Market research Competitive analysis Financial modeling Customer segmentationSkills
supply and demand market size market researchThe main objective of our project is to estimate the market size for a two-sided beauty and wellness marketplace by using a bottom-up approach for both the supply and demand sides. This estimation will be done using the Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) framework.
The tasks to achieve the project goal include:
- Conducting market research to understand the size of the beauty and wellness market.
- Analyzing the current supply and demand of the beauty and wellness market.
- Estimating the TAM, SAM, and SOM for the beauty and wellness market.
- Developing a strategy to increase the market size.
By the end of the project, students should demonstrate:
- Understanding of the beauty and wellness market size.
- Understanding of the current supply and demand of the beauty and wellness market.
- Estimation of the TAM, SAM, and SOM for the beauty and wellness market.
Final deliverables should include:
- A written report explaining the market research, analysis, and strategy.
- A presentation summarizing the findings and recommendations.
I will be working closely with the learner. There has been considerable research done already, so the learner won't have to start from the beginning. The learner will add to existing data to size the market.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Representation
Diversity and inclusion
Categories highlighting this companyβs ownership and values
Minority-Owned Women-Owned Small Business Social Enterprise Neurodivergent-Owned Community-FocusedThe Peer Circle App is a beauty and wellness tech start-up focused on revolutionizing the way young people engage in meaningful conversations about their own beauty and wellness. We know how hard it is to find a safe space to connect and authentically express yourself with like-minded people who understand and support the real you without fear of judgment or pressure. With no judgment, no pressure, and the opportunity to be seen, heard, and understood, we are shaping a community where everyone can embrace their true selves and feel inspired by the journeys of others.
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