The main goal of this project is to conduct a market analysis for Transferrable Skills Analysis (TSA) assessment tools within Canada. This will involve several different steps for the students, including:

- Researching the current market for Transferrable Skills Analysis Assessment tools within Canada.

- Analyzing the current trends and potential opportunities for the development of a new Transferrable Skills Analysis Assessment tool.

- Identifying potential competitors and their offerings.

- Refining an existing business plan for the development of a new Transferrable Skills Analysis assessment tool.

- Creating a go-to-market strategy to optimize market potential at start-up.

- Creating a financial model for the development and launch of the new tool.

Resources and support will be provided to ensure students understand the product, as well as preliminary market research and business planning.

By the end of the project, students should demonstrate:

- Understanding of the current market for Transferrable Skills Analysis assessment tools within Canada.

- Analysis of the current trends and potential opportunities for the development of a new Transferrable Skills Analysis assessment tool.

- Identification of potential competitors and their offerings.

- Refinement of a business plan for the development of a new Transferrable Skills Analysis assessment tool.

- Creation of a go-to-market strategy to optimize market potential at start-up.

- Creation of a financial model for the development and launch of the new tool.

Final deliverables should include:

- A written report summarizing the market analysis and outlining the business plan.

- A go-to-market strategy.

- A financial model for the development and launch of the new tool.

This would be an unpaid project. You will be provided with information about Transferrable Skills Analysis, so that you understand the product. I will review the beta product with you to further your understanding. I will provide details on our planned educational and technical offering, and who we think would be the primary users of this service and assessment tool. I will provide the current business plan, including preliminary market research from informant interviews as well as guidelines and leads on where to look for potential market opportunities.

I am happy to meet with students on a weekly or biweekly basis to review progress and discuss directions to progress the project.