Kay's Amaranth Inc. is seeking to strengthen its position in the plant-based protein market by understanding the competitive landscape. The project involves conducting a comprehensive analysis of major plant-based proteins, such as soy, pea, and rice proteins, among others. The goal is to identify the unique competitive advantages of amaranth-based protein in terms of nutritional value, sustainability, cost-effectiveness, and market demand. This analysis will help Kay's Amaranth Inc. to better position its product in the market and develop strategic marketing and product development plans. The project will require the team to apply their knowledge of market research, data analysis, and industry trends to deliver actionable insights.

The project deliverables will include a detailed report summarizing the findings of the competitive analysis. This report should highlight the strengths and weaknesses of amaranth-based protein compared to other plant-based proteins. Additionally, a presentation will be prepared to communicate the key insights and recommendations to Kay's Amaranth Inc.'s management team. The deliverables should provide clear, data-driven insights that can guide strategic decisions.