Autism Speaks Canada brand campaign
Project scope
Categories
Graphic design Branding & style guides VideographySkills
marketing planning digital assets google analytics facebook insights marketing hootsuite (social media management software) key performance indicators (kpis) analytics management autism spectrum disordersAutism Speaks Canada is a national Canadian charitable organization with the vision to create inclusive communities where all autistic Canadians can reach their full potential. The project will focus on assisting the marketing department at Autism Speaks Canada in creating digital assets for use in the brand campaign like walk, Life on a Spectrum, Bubbly, Giving Tuesday and more.
Design
o Creating graphics for programs and social media that follow guidelines
o Creating variations of graphics
o Editing videos
o Working on emails
o Website updates
o Monitoring social media
o Aiding in awareness and spotlight campaigns
· Campaign Management:
o Support Marketing Director in developing marketing planning decks for key campaigns (End of Year, Giving Tuesday, Autism Awareness Month etc.)
o Support Marketing Director to coordinate social media posting, monitoring and responses to inquiries.
· Tracking and Reporting:
o Support Marketing Director to track and report monthly activity for social media, email performance, and website KPIs using Google Analytics, Facebook Insights, Twitter Analytics and Hootsuite Analytics
Weekly mentorship by ASC staff, formal training through LinkedIn Learning and informal training by knowledgeable staff. Ability to feature students' product on a national level
Supported causes
Good health and well-beingAbout the company
Autism Speaks Canada is dedicated to enhancing lives today and accelerating a spectrum of solutions for tomorrow by supporting and working with community partners; enhancing resources and services; increasing understanding, acceptance and inclusion of people with autism spectrum disorder; and advancing research into causes and better interventions for autism spectrum disorder and related conditions.