We want students to help us build a marketing strategy plan to grow and engage our target market. Our target market includes; international students looking to transition to work permit or permanent residency in Canada, Canadian citizens, or Permanent Residents looking to sponsor or support applications for their family or friends overseas. We’d like to know how we can maximize the use of different channels and get recommendations to improve our messaging.

The main tasks we’d like students to help us with are the following:

• Auditing our website and improving on the look and feel of the website to ensure it resonates with our target audiences
• What channels should we utilize for promotion, including ones we are not currently using?
• What budget is appropriate for advertising, given our goals?
• How could our messaging be updated to better explain our value proposition?

Preference will be given to students with the following skillsets

• Experience with building Websites and UI/UX design expertise
• Strong written communication skills to help with communicating clearly to our target audience
• An understanding of SEOs to help with getting blog and media content to the right audience.

You will be guided through this project to ensure your understanding, learning and ultimately the success