Maximize Success Business Plan - ENTR 4433 Business Plan Development
Project scope
Categories
Communications Market research Competitive analysis Market expansion Marketing strategySkills
exit strategies coaching competitive analysis target audience brand messaging value propositions business planning communication design elements and principles financial planningProject Description: Maximize Success - Business Plan
Welcome to Maximize Success! We are thrilled to present an exciting opportunity for talented MRU Business students to contribute to our innovative project, Business Plan.
Main Goal:
The primary objective of this project is to build a comprehensive business plan.
Project Scope and Expectations:
During this project, students will deliver a comprehensive business plan tailored to [your business name].
Students will act as consultants and deliver the following business plan outline:
- Executive Summary (max 250 words)
- Company Description
- Industry, Target Customer, and Competitive Analysis
- Product/Service Plan
- Marketing Plan (Can include Social Media Strategy, Campaign Strategy and Communication Strategy)
- Operation and Development Plan
- Management Team
- Critical Risk
- Offering
- Exit Strategy
- Financial Plan
Company Overview:
At Maximize Success, we pride ourselves on supporting individuals and teams to discover and leverage their strengths to become the best version of themselves and thrive in every aspect of their life. This project offers students an opportunity to gain insights into our company culture, values, and the impactful work we do.
Project Details:
Provide more detailed information about the project, breaking down tasks and milestones. This includes:
Enhance Brand Identity and Unique Value Proposition (UVP)
- Task: Develop a compelling brand identity that highlights the unique benefits of my CliftonStrengths coaching, tailored to client segments like teams, couples, and corporate clients.
- Milestone: Craft a clear UVP and brand messaging guidelines to ensure consistent, impactful communication across all materials and platforms.
Make the Website More Visually Appealing and Develop an SEO Plan
- Task: Provide recommendations to make the website visually attractive and engaging, with suggestions for design elements, layout improvements, and content presentation.
- Milestone: Create a foundational SEO plan that incorporates relevant keywords, optimized content, and technical enhancements to improve search engine visibility.
Create a LinkedIn Content Strategy and Partnership Suggestions
- Task: Develop a LinkedIn content strategy with guidelines on post frequency, content themes, and types of posts to engage the target audience, such as client success stories or educational posts on strengths.
- Milestone: Recommend potential partnerships on LinkedIn to expand reach, example; include collaborations with other coaches or wellness professionals.
Final Deliverables:
- A comprehensive 10-15 page business plan as per the team of consultants' course curriculum.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
At Maximize Success, we’re dedicated to empowering individuals and teams across Canada and U.S. to unlock their potential by turning strengths into key drivers of success. Our certified CliftonStrengths coaching offers both personalized 1-on-1 coaching sessions and dynamic workshops designed to elevate performance, enhance collaboration, and fuel growth. Whether you're looking to refine leadership skills, improve team dynamics, or achieve personal goals, we tailor our programs to meet your unique needs.