iTechSkills Academy aims to enhance its online presence and attract more students to its courses through a targeted digital marketing campaign. The project involves creating a comprehensive marketing strategy that leverages social media platforms, email marketing, and search engine optimization (SEO) to reach potential learners. The goal is to increase brand awareness, engage with the target audience, and drive enrollment in upcoming courses. The project will require analyzing current marketing efforts, identifying areas for improvement, and developing creative content that resonates with the target demographic. Learners will apply their knowledge of digital marketing principles, data analysis, and content creation to design and implement an effective campaign. The project will be completed by a team of marketing students who will collaborate to achieve the desired outcomes.

- A detailed digital marketing strategy document outlining the campaign objectives, target audience, and chosen platforms.

- A content calendar with proposed social media posts, email newsletters, and blog topics.

- A report analyzing the effectiveness of current marketing efforts and recommendations for improvement.

- A presentation summarizing the campaign plan and expected outcomes, ready to be delivered to iTechSkills Academy's marketing team.