Marketing Strategy for Hybrid Live/Virtual Events
![Do Good Bus](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/5078/avatar/medium-277dfb6a-1380-495a-bd09-697ed77ad794.jpeg)
![Merlin Clarke](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/employer/37663/avatar/medium-dd80fe06-58b8-48a9-9fa1-c92dc30f10c0.jpeg)
Project scope
Categories
Communications Marketing strategy Media Social sciencesSkills
marketing strategies cost-of-production theory of value innovationWe just launched our Discuss Bus a few months before the pandemic started and then we had to park the bus. A learning from the16 month pause was the need for a virtual component to our live experience.
About the Discuss Bus... We bring incredible thought leaders together, the go to people in their field, they speak on the latest happenings not only in the community, but our world. Their insights spark passionate, emotional discussions, creating the fuel and connections to drive change from innovative ideas into reality. Our Discuss Bus is a vintage VW Bus, it can go to events, schools, shopping districts, farmers markets, conventions, etc. When we get there we pull out lawn chairs and get the conversation started!
To compliment our live/in-person events, we are looking to develop a robust platform to virtually share all the conversations with streaming and archiving opportunities. We create engaging conversations around the country and with diverse audiences. We are looking for recommendations for sharing this content with minimal production costs and efforts.
With proof of concept continuing through Q1 of 2022, we are looking for expansion opportunities like regional and national tours, sponsors and licensing beginning in Q2 2022.
The main questions we’d like students to help us answer are the following:
- What are the best tools to capture, create, manage and share conversations and content?
- How do we determine and find mission aligned corporate sponsors?
- What financial opportunities can we leverage with our content? Advertising, sponsorship and promotions.
- How do we maximize our social reach?
We will be available for feedback and guidance whenever needed. A good partnership like this will require solid communication to be able to produce a presentation that will be part of business strategy as we expand.
About the company
We connect good people with community and purpose. During each event, we have three goals:
AWARENESS - There are hundreds of causes that help our city, our neighbors, and our friends; our mission is to bring visibility and accessibility to these causes.
COMMUNITY - We aim to prove the power of working together with a shared purpose of making a difference.
SOCIAL IMPACT - We hope the Do Good Bus experience will inspire passengers to keep doing good – at work, at home, and in their community.