Project Goal:

The primary objective of this project is to have students create engaging and informative blog content that aligns with our brand, resonates with our target market, and contributes to our marketing objectives.

This comprehensive approach ensures that students not only produce high-quality blog content but also understand our brand, target market, and the strategic aspects of blog marketing. The bonus steps provide an opportunity for students to showcase creativity and strategic thinking beyond content creation.

Familiarize students with our company's mission, values, goals, and the products/services we offer.

Exploration of our website, social media, and any available marketing materials.

Develop well-researched and engaging drafts for selected blog post topics.

• Require students to submit a list of recommended topics with justifications.
• Provide feedback and refine the list collaboratively.
• Encourage students to research and recommend effective blog marketing strategies.
• Include suggestions for social media promotion, collaboration opportunities, and SEO optimization.

• Clearly communicate the project objectives, expectations, and evaluation criteria.
• Hold an orientation session to discuss the company's brand, target market, and overall goals.

Provide students with access to relevant resources, including brand materials, market research data, and any existing content.

Encourage creativity in topic selection and content creation. Provide a platform for unique and innovative ideas.

Showcase their work through company channels, providing visibility to student efforts.