Marketing for Vidusan x Supaveen Album Rollout

The goal of this project is to have a successful album rollout which will hopefully result in a huge first week of streams and traction on Spotify, Youtube and social media. The album has 12 songs and will have 12 social media campaigns.

Market Research

. In order to establish a distinct market position within our industry, we aim to gain a deeper understanding of both our target market and the broader market. We are interested in working with students to carry out market research. For the students, this will entail a number of steps, such as:    become acquainted with the principles, goods, and services of our business.    investigating the possibilities and target markets.    investigating the market and the competitive environment.    suggesting tactics to strengthen our brand, positioning, goods, and services. Additional phases in the procedure would be as follows:    suggesting tactics to set oneself apart from the competition.

Creating Graphic Design Assets

Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset using Canva, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide.

New Product Marketing

Our company advertises thousands of products online. We would like to revamp our marketing as we have recently developed a new product. Together with our marketing team, we would like students to design new promotional material for this new product. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Assessing our existing marketing strategy and efforts. Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison.