Company Analysis and Market Research for Places in PEC

The main goal for the project is to conduct a comprehensive analysis of Places in PEC's internal and external environment, including SWOT analysis, competitive review, pricing analysis, and economic development analysis. Additionally, the project aims to analyze the local community hotel and short-term rental market, RAC rates, resort competition, and market analysis to identify successful rental properties and economic development opportunities. This will involve several different steps for the students, including: - Gathering data and information from internal and external sources related to the company's operations, market, and economic environment. - Conducting a SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats. Also, to include, Porter's 5 forces analysis for Places in PEC. - Analyzing the competitive landscape and pricing strategies of similar businesses in the market. - Assessing the local community hotel and short-term rental market, RAC rates, and resort competition. - Identifying successful rental properties within the company's portfolio and conducting economic development analysis.