Venture for Canada Intrapreneurship Project

SIMPLIFYING THE ENERGY TRANSITION - AWESENSE PROJECT DESCRIPTION: Awesense is a leader in the clean technology space and looking to grow our social impact. Awesense helps utilities and energy providers decarbonize their operations and enhance their energy analytics. We are directly helping clean up the environmental impact of carbon output and are actively looking to work with individuals who are passionate about climate change. We believe this is an issue that fundamentally underlies many social issues. By addressing environmental issues, we provide latent benefits to underserved communities and help power the homes of individuals in communities that struggle to gain access to clean energy. We pride ourselves on staying true to this fundamental value, and as a start-up, our flexible environment allows our employees to work on areas of the business they find their passion aligns with. We are excited to be powering positive change throughout the world, and we hope you choose to join us in making a lasting impact on society. Key Project Activities Awesense is leading the digital energy transition as the world moves closer to a decarbonized economy. This is an exciting time to be working with us and get hands-on experience in crafting concise and clear product values in relation to the available market. You can expect to work on short videos, infographics, blogs, and some basic market research for partners, competitors, and customers. The primary goal of this project will be to concisely communicate our brand and capabilities in a context for the next generation of customers and employees. You will also have the opportunity, if you wish, to see how these projects will be used strategically and rolled out in coordination with our Marketing team for Organic and Paid Social Media Strategies. Work on social media campaigns and strategies to increase engagement Form strategy ideas and presentations to pitch to the Marketing team What we are looking for Currently enrolled in a business degree (sales or marketing-related preferred), a tech-related degree, or Arts degrees (Economics and Psychology preferred) Experience with marketing and sales techniques. Familiarity with technology and social media platforms. Considerable understanding of the latest marketing trends and techniques. Excellent verbal and written communication skills. Outstanding multitasking abilities. Comfortable in a fast-paced startup environment. Must have a passion for the decarbonization of energy and mitigation of climate change Day-to-Day A key part of any startup involves developing marketing strategies, growing brand awareness, and developing competitive analysis. You will be involved in market and customer research, positioning development, working on campaigns, helping develop promotional materials. You will also be able to get as much or as little exposure to all Marketing operations through our omnichannel strategy. What you will get out of this experience Experience working in a fast-paced technology startup Work on improving brand awareness through various online strategies and tools Get involved in both marketing strategy and development (including SEO, social media, search, paid campaigns) Design and presentation of new media/marketing campaigns Opportunity to prepare promotional material and presentations Research and evaluate competitor landscape, including their marketing and digital content Assisting in the production of ongoing customer discovery analysis and reporting Students working on projects can expect an opportunity to develop with us further in the future depending on the culture and working fit upon completion. Project Deliverables: Pitch clear and concise branding ideas to simplify the energy transition for the next generation Segment the energy market to produce a competitor analysis report Presentation and report outlining results and strategy recommendations WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE? 2