PSA Videos and Digital Awareness Tools

Project Summary Create relevant Public Service Announcement videos and other Digital Awareness materials. Project Scope Create innovative and market trending digital communication tools to target multidisciplinary stakeholders to help advocate and support children and adults living with Congenital Heart Disease (CHD). Project Objective Create multi channel digital resources including but not limited to: PSA, Awareness video, Clinic resources Other duties may include: Identification of digital products and marketing trends, identification of groups that should be targeted, discovering how we can change the behaviour to maximize awareness and boost advocacy.

Research Assistant

The research assistants will support the research initiatives under the guidance of research faculty. The project explores the area of biomaterials and its applications. The research assistants will support the start up and its operations in the lab. The project may include, but is not limited to: Searching and preparing reports on existing similar patents and research papers. Conducting literature reviews and contributing to the development of research projects. Visualization of data from results Working with senior level in the design and execution of empirical tests. Supports the project/study by surveying literature and using existing tools to generate data. Writing reports and assisting with writing grant applications in terms of conceptualization and articulation.

GuideStar - Marketing & Design

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: GuideStar’s main product (EpiZact) is a medical device designed to increase the safety of epidural injections. By leveraging a knowledge of technology and physiology we are able to increase the accuracy and decrease dangerous injuries from mis‑administered injections. Our head office is in Victoria, British Columbia, Canada. Our company is a small (5 person) team, and we work very collaboratively. Throughout the company we offer an opportunity to learn about every aspect of the business and technology. The project role we are looking to fill is Design and Marketing. We welcome the input and creative redesign of our website as one of the main deliverables of the role. As part of the role, you will also be responsible for designing marketing materials that will be used to promote the product. This includes logo design, information packets, and overall graphic design of print and web-based materials. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? This project can accommodate up to 2 students. TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: Commitment of 50 hours. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Create marketing materials in print and online. Design brochures, press releases, promotional materials. Logo design Support the re-design of our GuideStar website IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Students are interested in digital media, design, visual arts, graphic design, UX design or business FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Completed website design suggestions Marketing brochure Logo design PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Brianna Carrels

Virtual Internship Opportunity: Marketing

Our organization is able to offer a virtual internship opportunity for (1 | 2 | 3) marketing students or teams. The primary focus for the student will be: (please include a few examples of marketing projects you would like the student(s) to execute during the placement, as exemplified below.) Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: (please indicate the goal for this placement, or deliverable you expect the student(s) to complete, as exemplified below) Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : (indicate other duties as exemplified below) Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel) Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: (zoom, slack, email) Primary contact : (Sarah Young, General Partner) Secondary contact: (Cathy Bennett, General Partner)

FutureCite - Marketing + Sales + Communications

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: VISION IF YOU CAN IMAGINE YOUR FUTURE AND SHAPE YOUR WORLD – WOULD YOU? Navigating knowledge to generate societal and economic value in a "New Normal" World GOAL EMPOWERING PEOPLE To Navigate and Thrive in the Next Normal Economy by Connecting People to Careers, Companies, Courses and by Sharing Stories – All in One Go! ABOUT US We’re a startup with a big vision and ideas. We have a passion to make the world a better place to by lifting the 90% to thrive in the next normal economy and future society. As a startup we know we need to be agile, and have a good feel and pulse from people who know what’s happening on the ground! We aim is to use AI for the good of society! FutureCite’s purpose is to empower the 90% of society to transition and thrive in the Next Normal Economy Workforce! Our “one stop, one go” solution simplifies self-navigation – for people to access “best fit” job postings and course postings and for organizations to access “best fit” candidates across all industry sector verticals! Users of our digital services market place include three user categories: Jobseekers & Career Navigators, Employers & Recruiters, and Educators FutureCite’s services marketplace includes free beta subscriptions to Our Story platform (Feature, Focus & Flash) profiles stories of people & organizations going through this digital transformation. Our Career Development and Education Discovery platform (ForwardXYZ™) is an MVP (minimally viable product) on our FutureCite.com services marketplace that navigates you to the best fit career & education opportunities Our Networking CollabCite™platform is an MVP that connects people to mentors and protégés, and enables people to share ideas and participate in events. KEY PROJECT ACTIVITIES We are looking for youth perspectives across Canada on what they see as critical to moving forward the future of learning and the future of work. The students will have a chance to hone their communications, analytical and marketing & sales skills through our project. Communications Identify best channels for each network type Develop pitches for team to implement Social Media Use your own social media accounts to share the team’s communications messaging to your networks to let them know about the free service for career development and education pathway discovery, and monitor the responses and feedback to team Marketing & Sales Lead generation and sales pitch to your networks, to recruit users Collect findings and suggestions IDEAL ROLES/ RESPONSIBILITIES The team (5 people) will determine with FutureCite, the best tools, roles for each member, and determine types of channels for each type of user audience and implement their approaches. Roles for the team include the following. Team members may be asked to participate in a focus group. Communications: 1 role Social Media: 1 role Marketing & Sales: 3 roles Students may focus on the user type where they have the best opportunities & outreach to generate leads and success in recruiting users. They will be able to work as team and individually - to pitch to their networks (e.g. youth, communities, businesses) and to recruit our users (jobseekers, employers, educators). For students interested in media, there may be an opportunity for story interviews or articles. FINAL PROJECT DELIVERABLES Deliverables from this project will include recruiting participants to our free beta, and developing a final report to include the following: Identify channels, pitches and approaches that worked best successful recruitment of Users Identify Service Features & User Experience suggestions Lead generation list FutureCite has a built in capability to measure the traction of new users online and measures the success rate through our registration, and as well google analytics on our site.

EIM - Technology Digital Marketing Project

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: [ Be sure to include details about your organization’s culture to sum up why a student would love to work with you/N’oubliez pas d’ajouter des détails sur la culture de votre organisation pour résumer pourquoi un étudiant voudrait collaborer avec vous.] EVO-IN-MOTION, proudly founded in BC, Canada, is a technology company which focuses on delivering services and products to promote STEM education, particularly in the areas of applied science and engineering. Our mission is to make STEM education accessible, affordable, and trendy in the young generations. To achieve the goals, we come up with innovative services and products to STEM educators in which they can easily utilize in teaching. Digital Marketing Project, is designed for achieve rapid growth by by reaching more consumers and increasing exposure, so enhance ability to speak with authority on topics related to your product or industry and have more opportunities to incorporate multiple types of media into our marketing. The project is also focus on creating a sustainable digital market plan and make digital marketing tactics by collecting feedbacks from customers and researching, building and analyzing database, so we can take advantage of digital marketing's benefits for a long-term activity. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Manage social Media account and advertising campaigns, create/upload media content daily and Build/participate related community, and being active. Research Market, Prepare digital marketing plan and reach out to potential customers. IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement. Self-motivated yet customer-focused Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Digital Marketing Plan Advertising Campaign

GlüxKind - Marketing Strategy & Brand Design Guide

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: At GlüxKind, we are a passionate and fun group of people, working hard to bring innovation to the baby industry. As two of our co founders became new parents the idea was born to innovate one essential piece of equipment - the baby stroller. Bringing together Artificial Intelligence, Machine Learning, Mechanical and Electrical Engineering, Software Development and Product Design, GlüxKind offers a wide range of opportunities. Combining all these disciplines, our goal is to build an autonomous stroller that will keep babies safe, and in turn their parents happy. We’re looking for the brightest minds to join us on this incredible journey along the sidewalks of this world, in the pursuit of bringing safety to parents and their little ones. In order to do that, we need to get in front of as many parents as possible, get the word out that there is a new kid in town (our smart stroller Ella) who they should definitely meet. This project is intended for a student business and design team to refine our marketing strategy and develop a design guide based on our current design ideas. Both the strategy and the design are crucial to attracting our target customers and you as a member of the student team can have a big impact on achieving this goal. A highly successful Intrapreneur looks something like this: Excited to build a global success story with us, from the very beginning. Working for a start-up requires flexibility, resilience, and resourcefulness. You understand that people are everything. You’re collaborative, optimistic and you listen to understand, demonstrating kindness and empathy in all interactions. You’re not satisfied with “good enough” (just like parents when they are shopping for their newborns) You love to experiment, try new things, and drive improvements. It’s not enough for you to know the what - you need to know the why! You are energized by challenging problems and are persistent/resourceful in your efforts to solve them. You are highly motivated, proactive, comfortable with change and ambiguity. You have a humble, team-player attitude and are ready to pitch in wherever you are needed most. You are well articulated, your phone/virtual and written presence conveys confidence and charm. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: A | Review our marketing goals and develop a marketing and communication strategy B | Create a design guideline for any external communication including website design, social media posts, Newsletters etc. C | Research and create effective content that focusses on parenting and technology enhanced baby products including identifying strategic partnerships IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Communication Specialist Marketing Strategy Associate SEO Specialist Social Media Expert Visual / Web / UX/UI Designer Creative Writers FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: A | Marketing Action Plan and Timeline, Communication Plan B | Design Guidebook including templates C | min. 5 Blog posts + List of strategic Partnership Opportunities

shiftED - Research + Communications

SCHOLARSHIP RESEARCH: As a private corporation who also identifies as an educational institution, we have approval from the Federal government to issue tuition tax receipts for our courses. We would also like to set up a scholarship fund and/or partner with a university to offer a scholarship for our programs to their students. This is a research project to understand what our options are and to help us understand the process necessary. It will require outreach with various levels of government as well as post-secondary institutions and should result in a project plan for implementation. · As a young, small, and nimble organization, we are interested in aligning the role with Intern's specific career goals for a win-win collaborative approach · We appreciate where our strengths lie and value the expertise that an intern will bring; Intern will work remotely and as independently as their capability suggests with guidance/autonomy suited to their current skills · Intern will have opportunity to learn general business skills and entrepreneurial skills, such as creating presentations, proposals, and business cases · We offer live and on demand training and coaching to advance our client’s individual and business goals through holistic professional presentation skills (whether they are presenting in a traditional sense in person or whether they are showing up online, digitally, in print, or otherwise) – a transformational learning opportunity for leaders and those aspiring to join the ranks (Intern will learn how to fast-track their career with, as an example, interviewing, negotiation and networking strategies) KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Research scholarship programs through the perspective of youth lens Research institutional alignment in relation to a shiftED scholarship program IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Collect and analyze data Outreach communications with appropriate levels of government and post-secondary institutions Research and document the process required for setting up and maintaining a scholarship program FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Provide a report of findings, including SWOT analysis, and recommendation of next steps

Dinify - Marketing Strategy

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: YagnotTech Inc. Doing-Business-As "Dinify" feels proud to be a part of this program and to get an opportunity to work with diverse communities across Canada. We are always curious for opportunities to work with magnificent minds like you and inclusivity is our core belief. Training and clarity of requirement is taken very seriously within our organization and therefore we make sure everyone working with us has a clear direction and not feel unguided. We strive hard to offer best learning experiences to our Intrapreneurs using the modern tools and technology and offer live experiences and platform that would help generate entrepreneurial spirit within our Intrapreneurs. Our mission is to transform the restaurant hospitality industry with the affordable, state of the art and next generation technology that we are building and we are excited to work with you to bring our technology at the disposal of all the local restaurants around our community. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Marketing Professional Activities: Assist with development of brand strategy and brand voice to support sales initiatives Drafting a strategy for use of paid media advertising Marketing procurement research Basic graphic design work Creation of a style guide for internal use Content development including: social media posts, and blog posts Copywriting Interviewing staff or industry experts for content creation Sales Professional Activities: Lead generation Drafting elevator pitches Drafting slide decks for pitch presentations Drafting guidelines for resolving customer complaints and inquiries IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Marketing Professional (3 roles) Sales Professional (2 roles) All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. December cohort - December 6 to January 21 / Cohorte de décembre - 6 décembre au 21 janvier January cohort - January 3 to February 18 / Cohorte de janvier - 3 janvier au 18 février February cohort - February 7 to March 25 / Cohorte de février - 7 février au 25 mars TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 Hours WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? 5 PROJECT MENTOR NAME: Karan Tongay EMAIL ADDRESS: karantongay@dinify.io

Website Development

We would like to work with students on a new website for our organization. It can be on any platform that the student believes would be best. Students should be prepared to: Conduct a needs analysis to determine which platform is most suitable. Create a design proposal including wireframes or low-fidelity mockups for our company's review. Build a fully-functioning website, with our assistance in providing content and copy. Provide training on updating and maintaining the site.

Content Creation - Depths of Comfort Learning

PROJECT DESCRIPTION: The Depths of Comfort platform is designed to give students and teachers an online tool to help grow social and emotional learning in schools. We are looking for students who are able to create videos (script provided) to act as part of our curriculum, and tell the story around the importance of developing social and emotional skills like: kindness, gratitude & empathy. The goal would be to create a video library that teachers can reference to share with their students. Videos will range between 30 seconds and 3-4 minutes. KEY PROJECT ACTIVITIES: Video Content Creation Storytelling Video Library Creation IDEAL ROLES & RESPONSIBILITIES: Skills/abilities in content creation & videography

FreshFind - Business Development

Intrapreneurship Project Title: Business Development This project accommodates: 5 students Time commitment per student: 70 hours per student Key Project Activities Vendor Recruitment On-boarding support Generating leads Analyzing and improving business development and recruitment process (ie. social media, website) Analyzing sales and communications strategies and providing recommendations Creating recruitment-oriented multimedia marketing materials (website content, videos, flyers, posters, posts) Ideal Roles Business Development Optimization Strategist Lead Generation Success Specialist Multimedia Designer Final Project Deliverables Lists of leads Recruited and on-boarded vendors Process optimization blueprint Recruitment-oriented multimedia marketing materials Project Mentor Name: Michael Mastrella Additional Information Our e-commerce ecosystem connects consumers with their local producers and suppliers of fresh food and other artisanal products. We work with entrepreneurs and small businesses to help get their unique, high quality products more known by consumers. Our vision is to make fresh, unique and wholesome local products more available and accessible. We are looking to more effectively engage and communicate with new vendors, as well as grow our business and our brand by improving our platform and services to drive high conversion and customer retention. Some questions that could be answered to help us do this include: How do new vendors discover us? What messaging works most effectively when reaching out to new vendors? Does our digital marketing strategy communicate our brand and offering effectively? What can be improved in our outreach and marketing process to attract the types of businesses we’re looking for? What multimedia materials can be created for the website to make it easier to understand the brand and our offering? What can be improved in our on-boarding and support processes to retain businesses and ensure their success? What more should we offer to increase revenue streams for our business and success for our partners? We look forward to working with you and growing together!

Online Marketing with Social Media

I would like students to help me create a strategy to promote my unique website, AncientChess.com. I need to create a complete marketing strategy, using the most popular social media outlets, and designing a consistent month-to-month plan for connecting with my potential customers. I have been selling online, at a low level, for the past 18 years, but I have not learned the most effective ways of using my time and resources. I really need objective guidance and help planning to get the word out and continue to engage customers. The main questions we’d like students to help us answer are the following: What are the most direct, time-efficient ways to promote my website and web presence? What social media channels should I utilize? What makes sense as far as online advertising? How can I use images, video and messaging to the best advantage?

Funding Essentials - Digital Content Strategy and Implementation

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: We would like students to help us with creating content that is aligned with our vision, mission, and sector. We are just beginning our digital media strategy and have yet to fully engage with our website (Wix), LinkedIn, Facebook, etc. We need some assistance in developing an Ideal Customer Persona(s), Content Creation, and Digital Integration across platforms. Funding Essentials helps organizations and businesses understand the project funding options within their industry, such as RFP's, grant funding, contribution agreements, and low-interest financing. We perform industry research, competitor analysis, and we write business plans. We also develop technical documents and reports for compliance and governance projects. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 30, 50, or 70 KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Develop Ideal Customer Persona(s) Content creation and design (Canva, MailChimp) Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with advancing our digital media strategy across platforms: website (Wix), LinkedIn, Facebook, etc. Identify improvements and make suggestions on future projects IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS: A student or team with excellent writing, marketing, and digital media skills would be the ideal candidate for this project. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Develop a Digital Marketing Strategy and include an action plan with timelines Begin implementation of any new model(s) within the available internship timeframe. Ensure the tasks are transitioned back to the company with complete instructions regarding deliverable activities and next steps. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français) English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Kelly Comeau

Carnival Guide. Marketing.

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Our organization is able to offer a virtual opportunity for student to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement. We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Based on our goals, we are looking for the student to work on the following: · Branding · Graphic Design - publications and promotional material · Content Calendar Curation: timely deployment of all our social media content to drive maximum traffic to our site · Content Development · Social Media Marketing · Social Media Management: overseeing different channels that we own and keeping them up-to-date · VideoEditing KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Social media marketing Strategy SEO Graphic design/Branding Social media coordinator Content writer IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Cohort Project management Social media marketing FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: An effective creative strategy for the campaign, including the creative objective, the big idea, key consumer benefits and brand personality, in addition to proposing a message appeal and creative execution style. Creating an integrated marketing campaign for a new product or service. Creating a re-branding campaign for an existing product. Creating a social media or new media campaign to complement existing marketing communications. WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE? 5 students (70hrs)