Digital Marketing Strategy for Jessica De Castro & Co

The main goal for the project is to grow the online presence of Jessica De Castro & Co through a comprehensive digital marketing strategy . This will involve creating a social media plan, implementing SEO optimization, and more to increase brand visibility and engagement. The company is currently undergoing a major rebranding with an official launch planned for late April 2024, so this will be a major piece in making the launch a success.

Brand Journalist for Dog Gear Company

TinyHorse has a unique place in the dog industry -- we are the only company to make an extensive system for walking multiple dogs. We also have the only brick & mortar store in the world that's focused on multi-dog walking. We want to do more to celebrate these achievements. We'd like to work with a journalism student to create 5 articles about our company. Our history, our processes and conversations with our customers are all areas we'd like explored. The brand journalist may also find other interesting topics to cover related to TinyHorse and the dog walking industry. These articles will be published on our website, promoted on our social media channels and circulated through our e-mail list.

Canva PDF Creation for Tiny Marvels Photography Business

The main goal for the project is to create a series of PDFs using Canva for Tiny Marvels photography business. This includes but is not limited to price packets, product booklets, prep guides, etc. The PDFs should reflect the timeless and classic photography of newborns, babies, children, and families that Tiny Marvels is known for.

Social Media Content Library

The goal of this project is to create a library of social media posts that can be used on our social channels, primarily LinkedIn and Twitter. The student should focus on content collection, creation and organization. Posts can be images or videos The goal is to find interesting strategies DTC / e-commerce brands are using on social media. Ideally posts that are going ‘viral’ (high volume of views and comments). Creative edits, controversial topics, unique campaigns and outside the box approaches are all great to reshare. Take screenshots of posts or recordings of videos that brands have shared and created an associated caption for the post. Posts can be found by searching through hashtags, trends, ads or pre-built lists. The lesser known the brand, the better.