Digital Visibility and Literary Representation Enhancement for Ethio-Medicine LLC

Ethio-Medicine LLC aims to expand its direct-to-consumer sales by enhancing its digital presence and securing literary agent representation. The project focuses on building a stronger author presence through an optimized website, effective email marketing, and strategic social media engagement. By guiding readers toward purchasing directly or via Amazon, the company seeks to increase its sales. Additionally, the project involves identifying literary agents with expertise in nonfiction to access traditional publishing and licensing opportunities. The goal is to submit concise, targeted query letters to pitch Ethio-Medicine's books, thereby attracting agent interest and expanding publishing avenues. This project provides learners with the opportunity to apply digital marketing and literary research skills in a real-world context.

Digital Visibility and Author Authority Enhancement for Ethio-Medicine LLC

Ethio-Medicine LLC aims to expand its direct-to-consumer sales by enhancing its digital presence and establishing a stronger author authority. The project focuses on optimizing the company's website, implementing effective email marketing strategies, and leveraging social media platforms to guide readers toward purchasing directly or via Amazon. Additionally, the project seeks to identify and engage with literary agents who specialize in nonfiction to secure representation for traditional publishing and licensing opportunities. The goal is to create a comprehensive digital marketing strategy that aligns with Ethio-Medicine LLC's objectives, ultimately increasing sales and expanding market reach. The project will involve researching best practices in digital marketing, analyzing current digital assets, and developing a targeted approach to improve online visibility and engagement.

Optimizing Online Sales and Customer Engagement for Ethio-Medicine LLC

Ethio-Medicine LLC aims to enhance its online sales by optimizing website content and creating compelling offers. The goal is to improve the overall customer experience through personalized interactions and the introduction of a loyalty program. Additionally, the project involves conducting market research to refine product offerings, emphasizing the unique benefits of herbs, and optimizing LinkedIn marketing strategies to convert traffic into leads and partnerships. The project will allow learners to apply their knowledge of digital marketing, customer relationship management, and market research to achieve these objectives. The tasks are closely related and can be completed by a team of learners within a single academic program, such as Marketing or Business Administration, in under 80 hours.

Ethio-Medicine LLC E-Commerce and Social Media Campaign

The main goal for this project is to create an e-commerce website for Ethio-Medicine LLC, a start-up company that sells herbal and natural-based skin and cosmetic products, and to create a social media campaign strategy for the company. Additionally, the project will involve listing the products on Amazon, Shopify, eBay, Walmart, etc websites and providing an analysis of the competitors.