Targeted Content Marketing Plan

We design projects with our clients, doing it in a way that expands their capacity (individuals and organizations), to create the future in new and unexpected ways. Through a detailed process of discovery to understand their vision, imagination and their current situation, we create a roadmap that will take us to a future of shared success. In our efforts to target a new demographic of millennial mid-level managers, we have experienced challenges maintaining a consistent voice on our social channel of choice - LinkedIn. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target market. For this project, you will need to: Understand our brand and mission. Analyzing survey data. Create information pieces (marketing material) based on generated data. Conduct research on our users, stakeholders, and competitors. Analyze our competitive landscape. Identify trends and opportunities in our target market. We want to increase our brand awareness in the millennial mid-level manager segment through a mission-aligned marketing campaign that works within our budget and time constraints.