Digital Marketing Strategy for Adventuretown Toy Emporium's new product Fledglings' Flight

The main goal of this project is to create a comprehensive digital marketing strategy for Adventuretown Toy Emporium's new product Fledglings' Flight. This strategy should include an SEO plan, paid search marketing plan, email marketing plan, social media marketing plan, as well as web analytics.

Promotion Plan for Adventuretown Toy Emporium's "Fledglings' Flight"

The main goal of this project is to create a promotional plan for Adventuretown Toy Emporium's "Fledglings' Flight" app and customized subscription box. The plan should include objectives, creative theme, key messaging, broadcast script, print samples, interactive promotions, sales promotions, PR materials, and direct response promotions in order to reach a new market of parents of children under 3 years old.

Research Adventuretown Toy Emporium's Target Consumer for Fledglings' Flight

The main goal of this project is to research Adventuretown Toy Emporium's target consumer for their new product, Fledglings' Flight (https://www.fledglingsflight.com), to identify important business insights, and co-draft creative briefs and press releases. This will involve several different steps for the students, including: - Researching the target consumer for Fledglings' Flight. - Identifying key insights about the target consumer. - Developing creative briefs and press releases about Fledglings' Flight. - Optimizing the creative briefs and press releases based on feedback.

Analysis of Adventuretown Toy Emporium's product "Fledglings' Flight"

The goal of this project is to receive an in-depth analysis of industry’s competitive, technological, and regulatory trends; social and economic trends within the target market, as well as SWOT analysis for Adventuretown Toy Emporium's new product, Fledglings' Flight (https://www.fledglingsflight.com). This will involve several different steps for the students, including: - Researching the competitive landscape of the toy industry and the target market for Fledglings' Flight. - Analyzing the technological trends in the industry and the target market. - Investigating the regulatory trends in the industry and the target market. - Examining the social and economic trends in the target market. - Developing a SWOT analysis of Fledglings' Flight.