Bookstore & Community Event Space Research & Launch Plan

Coello Creative Agency is exploring the potential of launching a niche bookstore that doubles as a community event space. The goal is to create a unique community space that caters to a specific audience, offering both literary resources and a venue for community engagement. This project requires comprehensive research into market trends, target demographics, and potential competitors. Additionally, it involves planning the layout and functionality of the space to ensure it meets the needs of both book enthusiasts and event attendees. The team will apply their knowledge of market analysis, consumer behavior, and spatial design to develop a strategic plan that outlines the steps necessary for a successful launch. Key considerations include identifying the niche market, understanding community needs, and proposing innovative solutions for integrating retail and event functionalities.

Creative Marketing Campaign (5 Specific Roles, Read Details)

Coello Creative Agency seeks a team of learners to develop a comprehensive and innovative marketing campaign. The goal is to increase brand awareness and engagement through a multi-faceted approach. The project involves five distinct roles: Social Media Marketing Intern, Community Outreach Liaison, Data & Market Research Intern, Virtual Assistant, and Graphic Design + Copywriting. Each role will contribute unique perspectives and specialized skills to create a cohesive and effective campaign. The team will collaborate closely with Coello's in-house team to ensure alignment with the company's brand and objectives. The project will provide learners with practical experience in market research, social media strategy, community engagement, and creative content development.

Website Development Team (5 Students, 5 Separate Positions Within)

The main goal for this project is to continue to upgrade and add new features to a brand new agency website! With the agency launch in May 2024, the goal is to implement processes and elements to actively generate new leads, create traction & increase visibility for the agency. The company has recently gone through an entire rebrand + remodel and needs to get the word out on the changes made and new services available. This project will include 5 separate student positions! **When applying, please include which position/positions you are interested in within your initial message!** Position 1: Front End Website Development Position 2: Back End Website Development Position 3: Copywriting for Website Working on all written areas across the website including blog outlines. Position 4: SEO Specialist Working on SEO optimization across all areas of web presence. Looking for someone who already understands SEO thoroughly and does not need to be taught these skills. Position 5: Lead Generation Strategy & Implementation Creating a lead generation strategy with implementation. This can include creating questionaries, quizzes and other interactive website features to increase engagement and signs ups for discovery calls, free programs and the newsletter.

Innovative Digital Marketing Campaign

Coello Creative Agency seeks to develop a cutting-edge digital marketing campaign that embodies experiential values while remaining low-maintenance and easy to manage. The project aims to create a cohesive and engaging online presence through social media and blog content. The campaign will consist of 50 curated social media posts, each paired with a visually appealing graphic, and 4 themed blog posts. These elements will be strategically scheduled using a scheduling software to ensure seamless and automated delivery. The project provides an opportunity for learners to apply their knowledge of digital marketing strategies, content creation, and scheduling tools, while working collaboratively to achieve a unified marketing vision.