Automated B2B Email Awareness Campaign for Education Services

Priya, an education service provider, aims to enhance its market presence by reaching out to potential B2B clients through a partially automated email awareness campaign. The project involves designing a strategic email campaign that effectively communicates Priya's unique offerings to educational institutions and businesses in the education sector. The goal is to increase brand awareness and generate interest among potential clients. Learners will apply their knowledge of digital marketing, email automation tools, and content creation to develop a series of engaging and informative emails. The project will also require analyzing target audience data to tailor the campaign for maximum impact. By the end of the project, learners will have gained practical experience in executing a B2B email marketing strategy.