Website Development

We would like students to modify our existing website. These students will develop our website to convert leads to sales and give potential customers all of the information they need to feel confident Greenway is the product choice for their distribution centre. Students should be prepared to: Conduct a needs analysis and UX/UI design. Create a design proposal including wireframes or low-fidelity mockups for our company's review. Build a fully-functioning website, with our assistance in providing content and copy, that drives lead generation and conversion. Provide training on updating and maintaining the site. Knowledge of the agriculture industry considered an asset.

Amazon Business Plan

We want students to help us Learn everything we need to know about selling our products through Amazon. We sell bagged Equine feed and would like to see if Amazon would be a good fit for our product. The main questions we’d like students to help us answer are the following: How does a company start selling with Amazon? What are Amazon's pricing details? Would Greenway be a good fit for Amazon? How can we effectively market our product on Amazon?

Greenway Marketing Strategy Plan

We want students to help us build a marketing strategy plan to grow and engage our target market: We are an Agricultural Commodities Company that buys and sells feed products for animals. We’d like to know how we can maximize our exposure and target our consumers so Greenway can become a household name in animal feed. The main questions we’d like students to help us answer are the following: How can we effectively market our product? What channels should we utilize for promotion? What Marketing/Social Media sites do our customers use? How could our messaging be updated to better explain our value? How can we target the most customers at once? How to direct more traffic to our website?