We want students to help us build a marketing strategy plan to grow and engage our target market: We are an Agricultural Commodities Company that buys and sells feed products for animals. We’d like to know how we can maximize our exposure and target our consumers so Greenway can become a household name in animal feed.

The main questions we’d like students to help us answer are the following:

• How can we effectively market our product?
• What channels should we utilize for promotion?
• What Marketing/Social Media sites do our customers use?
• How could our messaging be updated to better explain our value?
• How can we target the most customers at once?
• How to direct more traffic to our website?

Looking for a strategic and actionable marketing strategy that will grow Greenway's customer base. We would like to know what the most effective social media sites would be for our industry. We would like to know what budget is appropriate for our marketing strategy plan. How can we utilize our website better by directing more traffic to it.

Students will connect directly with myself for mentorship and supervision throughout the project. I will do an initial teaching session on Greenway's culture and what role our company plays in the world of agriculture.