Survey of the food industry in St. John's

Number of positions available: 3-4 person ( Can work individually or in a team) There are a number of concerns that people who work in or want to start a food business in St. John’s have. Many acknowledged that new and changing regulations are major pain points. The consensus was that there is an ever-rising regulatory burden, both in the industry specific (i.e. SQF, BRC) and government regulations. Labelling requirements are changing in both Canada and the U.S. to help consumers make informed purchasing decisions. This creates significant additional burden on food & beverage producers. While national brands are on the decline, demand is growing for custom products. Retailers and food service customers want unique products. However, for the food & beverage processors, custom products mean smaller batches, higher product development costs, and increased inventory carrying costs for unique ingredients and packaging. Also, options for food related businesses are appearing in other formats — Uber Eats, commissaries, and daycare catering companies offering ready to heat meals at daycare centres for parents picking up their kids. These formats offer significantly reduced rent and staff costs, while providing quick and convenient options for the consumer. This leaves restaurant owners confused on whether or not it makes sense to take the risk of renting a place for a restaurant. The aforementioned factors as well as many others highlight the necessity of an efficient method which can help entrepreneurs tailor their business models with the requirements of the current social and economic climate. We want the students to help us with the following: Background research Online and telephone surveys Online interviews Focus groups To help us, we are looking at a sample size of: 30 completed surveys and 15 completed interviews. Target respondents: Local entrepreneurs or business owners (St. John’s), Local service providers, Local random customers

Collective Interchange - Knowledge Sharing Through Social Media

PROJECT DESCRIPTION: This social media project sheds light on the challenges that radicalized people may face due to existing systemic barriers. Also we will highlight issues such as gender/race equality, women's economic wellbeing, diversifying workplaces, etc. Collective Interchange is a non-profit community service co-operative dedicated to meeting community needs through innovative and cost-effective solutions. It chooses partnership not competition to fill gaps and strengthen the good work being done everywhere. Together we are stronger! In 2015, our team formalized its long-standing value-based partnership under the Collective Interchange umbrella. With this new look, we continue working in collaboration with new and existing networks to generate efficient and creative results. Our team’s collective efforts have impacted stakeholders throughout Newfoundland and Labrador and elsewhere in Canada.

Social Media Content

Number of positions available: 3-4 person (Can work individually or in a team) We are looking for a students who will examine our client's brand, target audience, and digital marketing strategies to recommend social media content and create social media content. Deliverables Analyze our social media accounts and give recommendations Social media strategy Targeted social media content for FB, LinkedIn, instagram and Twitter

SEO and Social Media Strategy

Number of individual students required: 3 students Number of students required to work in team: They can work either in a group or individually Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Examining our client's brand, target audience, and digital marketing strategies to recommend social media content and create social media content. Analyzing our social media accounts and give recommendations We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to: help us communicate our mandate with people, and make them familiar with what our organization strives to bring economic sustainability to the community through the cooperative model that we create and suggest. Collective Interchange is a non-profit community service co-operative dedicated to meeting community needs through innovative and cost-effective solutions. It chooses partnership not competition to fill gaps and strengthen the good work being done everywhere. Together we are stronger! In 2015, our team formalized its long-standing value-based partnership under the Collective Interchange umbrella. With this new look, we continue working in collaboration with new and existing networks to generate efficient and creative results. Our team’s collective efforts have impacted stakeholders throughout Newfoundland and Labrador and elsewhere in Canada. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.