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Marketing Promotion

Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Matthew Larson He
Marketing Professor
1
Timeline
  • November 2, 2024
    Experience start
  • November 3, 2024
    Experience end
Experience
2/6 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Categories
Communications
Skills
data analysis marketing communications promotional strategies ethical standards and conduct media planning marketing integrated marketing communications
Learner goals and capabilities

Distinguish Integrated Marketing Communications concepts (IMC), principles and terminology.

2. Analyze and critique a comprehensive IMC plan - including strategy, targeting, positioning, objectives, creative strategy, IMC mix, media planning, and evaluation Program.

3. Formulate an IMC plan for best results in a real business project by appreciation of promotion ethics and responsibilities.

4. Demonstrate, apply, and communicate elements of marketing communication and incorporate audience perspective, audience message adaptation, data interpretation into an impactful marketing promotion.

Learners
Graduate
Advanced levels
33 learners
Project
15 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables

Expected outcomes -


  • Be able to build a promotional strategy
  • Have it based on strong datasets.
Project timeline
  • November 2, 2024
    Experience start
  • November 3, 2024
    Experience end
Project Examples

Any project requiring a promotional strategy.