University Canada West

Vancouver, British Columbia, Canada

Distinguish Integrated Marketing Communications concepts (IMC), principles and terminology. 2. Analyze and critique a comprehensive IMC plan - including strategy, targeting, positioning, objectives, creative strategy, IMC mix, media planning, and evaluation Program. 3. Formulate an IMC plan for best results in a real business project by appreciation of promotion ethics and responsibilities. 4. Demonstrate, apply, and communicate elements of marketing communication and incorporate audience perspective, audience message adaptation, data interpretation into an impactful marketing promotion.