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Integrated Marketing Plan 1

MARK 150
Closed
Coast Mountain College
Coast Mountain College
Terrace, British Columbia, Canada
Annette Sorensen, MBA
Educator
3
Timeline
  • October 8, 2020
    Experience start
  • November 26, 2020
    Marketing Plan Draft
  • December 11, 2020
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Communications Market research Marketing strategy
Skills
digital marketing competitive analysis sales & marketing marketing strategy research
Learner goals and capabilities

Do you want to increase your bottom line? We can help! We can look at your company and deliver information that can help you make informed decisions that are based on quantitative data. This semester students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Learners

Learners
Undergraduate
Any level
30 learners
Project
10 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Final deliverables might include:

  1. A detailed report including their research, analysis, insights, and recommendations.
  2. 10-15 minute presentation of key findings and recommendations.
  3. A pdf slide deck summarizing their key findings and recommendations to share with your employees.
Project timeline
  • October 8, 2020
    Experience start
  • November 26, 2020
    Marketing Plan Draft
  • December 11, 2020
    Experience end

Project Examples

Requirements

Beginning in October, students in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox