Social Media and SEO Optimization Strategy for Fawn & Doe Baby Co.
Project scope
Categories
Digital marketing Search engine optimization Marketing strategy Social media marketingSkills
target audience blogs social media content social media strategy digital marketing a/b testing search engine optimization social media salesFawn & Doe Baby Co. is seeking to enhance its online presence and drive more traffic to its e-commerce site through a well-defined social media strategy and improved SEO efforts. The project aims to develop a comprehensive multi-platform social media strategy that aligns with the company's brand and target audience. Learners will conduct A/B testing to evaluate the effectiveness of different social media tactics, providing valuable insights for future campaigns. Additionally, the project involves analyzing current SEO practices across the company's blog, emails, and social media posts to identify areas for improvement. The goal is to increase organic reach and engagement, ultimately leading to higher conversion rates and sales.
- Develop a multi-platform social media strategy tailored to Fawn & Doe Baby Co.'s brand.
- Conduct A/B testing on social media tactics to determine effectiveness.
- Analyze current SEO efforts and identify areas for improvement.
- Provide actionable recommendations for enhancing SEO in blogs, emails, and social media posts.
The project deliverables will include a detailed social media strategy document, outlining recommended platforms, content types, and posting schedules. A report on A/B testing results will be provided, highlighting successful tactics and areas for improvement. Additionally, an SEO analysis report will be delivered, offering specific recommendations for optimizing the company's blog, email campaigns, and social media content. These deliverables will equip Fawn & Doe Baby Co. with actionable insights to enhance their digital marketing efforts.
- Social media strategy document with platform and content recommendations.
- A/B testing results report with insights and suggested improvements.
- SEO analysis report with specific optimization recommendations for blogs, emails, and social media.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Socially responsible, ethically-sourced, sustainable products live at the heart of Fawn & Doe Baby Co. Our company was created with healthy, happy babies and their futures in mind. We carefully select products made in Canada and the United States to support our local communities, while ensuring these companies use sustainable materials.
We’re proud to work with brands who share this vision. The socially responsible and sustainable efforts from our suppliers include hand-made small batch clothing and biodegradable, eco-friendly products that are high-quality and long lasting. These companies are conservation-driven, committed to supplying us with reusable products using organic materials that are built to last. We’re excited to share that several of our brands give back to their communities through charitable donations and aim to reduce the chemicals in their products.