Social Media and SEO Optimization Strategy for Fawn & Doe Baby Co.

Fawn & Doe Baby Co. is seeking to enhance its online presence and drive more traffic to its e-commerce site through a well-defined social media strategy and improved SEO efforts. The project aims to develop a comprehensive multi-platform social media strategy that aligns with the company's brand and target audience. Learners will conduct A/B testing to evaluate the effectiveness of different social media tactics, providing valuable insights for future campaigns. Additionally, the project involves analyzing current SEO practices across the company's blog, emails, and social media posts to identify areas for improvement. The goal is to increase organic reach and engagement, ultimately leading to higher conversion rates and sales. - Develop a multi-platform social media strategy tailored to Fawn & Doe Baby Co.'s brand. - Conduct A/B testing on social media tactics to determine effectiveness. - Analyze current SEO efforts and identify areas for improvement. - Provide actionable recommendations for enhancing SEO in blogs, emails, and social media posts.

Targeted Content Marketing Plan

We design projects with our clients, doing it in a way that expands their capacity (individuals and organizations), to create the future in new and unexpected ways. Through a detailed process of discovery to understand their vision, imagination and their current situation, we create a roadmap that will take us to a future of shared success. In our efforts to target a new demographic of millennial mid-level managers, we have experienced challenges maintaining a consistent voice on our social channel of choice - LinkedIn. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target market. For this project, you will need to: Understand our brand and mission. Analyzing survey data. Create information pieces (marketing material) based on generated data. Conduct research on our users, stakeholders, and competitors. Analyze our competitive landscape. Identify trends and opportunities in our target market. We want to increase our brand awareness in the millennial mid-level manager segment through a mission-aligned marketing campaign that works within our budget and time constraints.