Social Media Marketing

Closed
DIT Web Solutions Inc.
Toronto, Ontario, Canada
Laurie Lemay
Chief Communications Officer
4
Preferred learners
  • Canada
  • Academic experience
Categories
Advertising Digital marketing Lead generation Search engine optimization Social media marketing
Skills
target market marketing digital marketing search engine optimization social media web development brochures
Project scope
What is the main goal for this project?

Our company is a full-service digital marketing and web development agency. We would like to collaborate with students to review and post content promoting our company.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our target market, products and services.
  • Reviewing marketing content in the form of posts, emails, brochures, etc.
  • Creating a social media calendar that aligns with our marketing strategy.
  • Deploying content according to the social media calendar to increase website traffic.
  • Overseeing our channels and keeping them up-to-date.

Bonus steps in the process would also include:

  • Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products and services
  • Deployment of marketing content
  • Updates to our channels

Bonus steps would include:

  • Recommending SEO strategies

Final deliverables should include

  • Marketing materials.
About the company

We are a web solutions team with the objective of delivering a whole new way of thinking about how an idea is transformed into a digital product. And it begins with truly understanding where you want to go and how you want to get there. It’s our approach to solving problems that sets us apart. We are an exceptionally strong team of designers, systems engineers and developers capable of putting the information you need when you need it in the hands of just about anyone anywhere. We offer a complete solution from market research to multi-platform development - all under one roof.