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Marketing Strategy

Closed
Code of the North
Code of the North
Minneapolis, Minnesota, United States
Stephanie Green
Employer
2
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Sales strategy Marketing strategy
Skills
marketing strategies target market marketing
Details

We want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

Our focus is on custom development in NetSuite, Shopify, Amazon and integrations between them. We have been getting our work from a 3rd party, Anderson Frank, but would like to go after relevant qualified leads, as well as have qualified leads contact us directly.

The main questions we’d like students to help us answer are the following:

  • How should we promote our company?
  • What channels should we utilize?
  • What budget is appropriate for advertising?
  • What messaging should we use?
Deliverables
No deliverables exist for this project.
Mentorship

We would meet with the team weekly as needed.

About the company

Company
https://codeofthenorth.com
Minneapolis, Minnesota, United States
Business services, Consumer goods & services, Marketing & advertising, It & computing

Our specialty is digital transactions. We've built online ordering for boutique local restaurants and streamlined fulfillment for multi-million-dollar international eCommerce retailers.