Marketing Strategy Plan

We want students to help us build a marketing strategy plan to grow and engage our target market: Medium sized business that are currently using NetSuite or would benefit from it, other companies that currently sell on several ecommerce platforms such as shopify, amazon, walmart etc. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging. The main questions we’d like students to help us answer are the following: How do students currently perceive our brand and marketing, based on publicly available information about our company? What channels should we utilize for promotion, including ones we are not currently using? What budget is appropriate for advertising, given our goals? How could our messaging be updated to better explain our value proposition? How do we target an audience w/ our niche market? How do we find companies that are already using NetSuite?

Marketing Strategy

We want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. Our focus is on custom development in NetSuite, Shopify, Amazon and integrations between them. We have been getting our work from a 3rd party, Anderson Frank, but would like to go after relevant qualified leads, as well as have qualified leads contact us directly. The main questions we’d like students to help us answer are the following: How should we promote our company? What channels should we utilize? What budget is appropriate for advertising? What messaging should we use?

Graphic Design and Branding

We are looking for an individual students or a small group of students for this project. Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more! We believe this project will require: Research to define our unique brand position and create consistent promotional messaging Logo and/or Name Proposal that highlights brand awareness and brand positioning A branding guide Design prototypes that can be implemented into our marketing collateral We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.