Branding & Consumer Research

Students will use a combination of information provided by us and research data to gain valuable insights that can assist in answering significant customer-related questions and identifying relevant branding opportunities in the residential solar industry.

Business & Marketing Consulting

We are looking to collaborate with students to focus on new opportunities to take our business to the next level. We are open to feedback about areas of focus, as we would like our assigned person or team to preform a comprehensive analysis of our business. We have shared a few high priority goals and desired benefits below to help guide you:

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization: We are a Florida-based web design and marketing firm that specializes in creating high-converting websites, digital marketing, and SEO. With a results-driven approach, we help accelerate growth and position brands for long-term success. Through our knowledge of web design, digital marketing, and SEO, we have been delivering tailored solutions to drive growth and success for clients for over 20 years. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

Digital Marketing Strategy

We are looking for students to help us develop a digital marketing strategy to drive more traffic, customer leads, and sales. We have multiple tools available for students to assist us with the following: SEO Audit, Keyword Search & Competitive Analysis Recommendation for a content & digital marketing plan, SEO plan, PPC campaign, e-mail marketing campaign, social media marketing campaign, etc. Providing suggestions for digital marketing tactics to address marketing challenges within the organization and incorporating them into the overall marketing plan. Conducting research on keyword trends and analyzing a website's strengths, weaknesses, opportunities and threats. Identifying website performance indicators such as traffic, search engine ranking, search engine saturation and link popularity.

WordPress Website Development

We have many opportunities for WordPress Web design & development projects for our company and our clients. We would like to work with students to either develop or maintain WordPress websites for us. Duties Include but are not limited to: Create a custom Wordpress theme or install and customize and existing theme. Create an e-commerce website for an online retail store. Create a design proposal including wireframes or low-fidelity mockups for our company's review. Build a fully-functioning website, with our assistance in providing content and copy. Updating and maintaining the site. We are also open to possible UI/UX Design opportunities.

Social Media/SEO/Marketing Intern Opportunity

Positions available: 2-4 Students (Individual or Group) Logo Dynamo is seeking Super Hero Social Media and SEO Interns who can help us drive more traffic and improve SEO positioning for various clients. This is an opportunity for those currently pursuing an undergraduate or graduate degree. Hours are flexible and working offsite is encouraged. The ideal candidate(s) will possess strong communication and analytical capabilities and demonstrate tech-savvy Social Media Marketing and SEO skills that will represent the true voice of the company and our clients. Interns will work with us to research, plan, and execute a social media and SEO strategy for building community awareness and customer engagement. We are willing to invest time and resources in recruitment, mentoring, and training because we understand the importance of creative talent. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as SemRush Duties/Responsibilities: Daily use of Facebook, Twitter, LinkedIn, and other possible social media channels by posting updates, engaging conversations and discussions, and increasing the number of followers. Create and deploy outreach campaigns on Facebook and Twitter to attract new followers. Attend meetings and share insights into the performance of our social media efforts. Brainstorm marketing campaigns to increase brand awareness. Desired Skills and Experience: Creative self-starter who likes to take initiatives and get things done on a timeline. Experts in using and managing mainstream social media platforms including Facebook, Twitter, Pinterest, LinkedIn, Instagram, etc. Solid understanding of social media marketing best practices as well as Public Relations. This is a volunteer opportunity for those currently pursuing an undergraduate or graduate degree. Hours are flexible and working offsite is encouraged.

Virtual Internship Opportunity: Sales Representative

Positions available: 1-2 Students (Individual or Team) Our organization is able to offer a virtual internship opportunity for sales/marketing students or teams. We are willing to invest time and resources in recruitment, mentoring, and training because we understand the importance of creative talent. Premier GPS & Alcohol Monitoring Company looking for a virtual sales and marketing representative to interact with attorneys, courts, law enforcement, and probation departments. We provide GPS and alcohol monitoring services to individuals in criminal and family courts throughout the Tampa Bay area. We also provide services to voluntary and post-conviction clients. You will pursue potential leads, engage prospects, set qualified sales demos, and work with marketing to develop a demand for our products and services. This role is ideal for individuals looking to advance a sales/marketing career path. As a sales and marketing representative, you will be consulting with attorneys, courts, law enforcement, and probation departments about their needs and industry goals. You will be communicating how our solutions can help their courts or business excel. How You’ll Help Us Succeed: Responsible for new client acquisition. Qualify leads from marketing campaigns as sales opportunities. Setup meetings and demonstrations with prospective customers. Clearly understand our current and new products, pricing, programs, and potential future product offerings. Hands-on experience working in sales (including cold calling). Must be comfortable with outbound cold calling, connecting with customers to establish a relationship, prospecting new leads, and follow up emails. Coachable and open to learn & grow. Some experience with alcohol addiction, and/or monitoring a plus but not necessary. Experience in Criminal Justice a plus but not necessary. We will plan to communicate with our virtual intern(s) using these communication tools: Open to all forms of communication. Primary contact : Catherine Fortel

Virtual Internship Opportunity: Marketing

We are looking for either a single student or a group of students to complete this project. The student(s) will complete a marketing project in one or more of the following areas: Branding - Evaluate our organization's current brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; identify expansion opportunities; identify key messaging for (new product or service). Public Relations - Develop and implement a PR strategy; evaluate current collateral, press releases, user testimonials and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Evaluate our current SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Depending on the objective selected, our goal at the end of this experience will correspond to the following: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as mail chimp. Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: We are open to various forms of communication including: Riipen messaging, company slack, zoom, email, etc. Primary contact : Catherine Fortel